Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...
New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...
Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...
This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...
Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...
Is it Jaguar or JaGUar? Whatever the case, the Indian-owned British brand is out to reinvent itself for an all-electric ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we a ...
Jaguar calls the new design direction Exuberant Modernism and it doesn’t look like any Jag that’s come before… The social media post says simply: ’02 Dec 2024 Miami. Copy nothing ...
The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...
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