ON NOV 19, Jaguar, one of the world’s most iconic car makes, unveiled its new branding, taking a radical step in reimagining ...

The motoring press was largely unimpressed. Every rent-a-columnist in what used to be known as Fleet Street had a view, and ...

Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.