Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Saying goodbye to its signature roaring cat, the 98-year-old carmaker Jaguar made headlines last week with its latest ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer ...

Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...

An emotional Volvo EX90 commercial shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer, became ...

Carl Pei-led consumer electronics brand, Nothing, has playfully taken aim at Jaguar’s new logo and “Copy Nothing” tagline by ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...