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Colgate-Palmolive Company has agreed to acquire Care TopCo Pty Ltd, the Australian owner of the Prime100 pet food brand.

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Prime100, offering both refrigerated and shelf stable products, will be Hill’s Pet Nutrition's entry into the fast-growing fresh pet food category.

Colgate-Palmolive has agreed to acquire Australia-based Care TopCo, which owns the Prime100 fresh pet-food brand.

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Colgate-Palmolive is acquiring Prime100, an Australian fresh pet food brand, as part of its strategy to expand in the growing pet food market.