Celsius to Buy Rival Energy Drink Maker Alani Nu for $1.8 Billion
The deal adds a fast-growing brand popular with young women to Celsius’s product line as its own growth slows.
What the Celsius-Alani Nu deal means for beverage marketing
Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.
Celsius Inks $1 Billion Debt Financing for Alani Nu Purchase
Energy-drink maker Celsius Holdings Inc. lined up a $1 billion debt package to support its acquisition of Alani Nutrition LLC ...
Lane Report2d
Celsius acquires Louisville-based company Alani Nu for $1.8 billion
Celsius Holdings, Inc. announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) ...
Beverage2d
A better-for-you powerhouse: Why Celsius is buying Alani Nu
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional ...
Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform
Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius" or "the company") today announced that it has entered into a definitive ...
Celsius wants to sell more energy drinks to women. Wall Street likes the move.
Celsius shares are up more than 30% after its quarterly results topped estimates and it announced plans to buy drink maker ...