North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

On this episode of the Tar Heels Insider Podcast, bet writer Grant Chachere briefly discusses Caleb Wilson's latest NIL contract with New Balance and why this c ...

North Carolina basketball's 2025-26 roster is set for a new season. Who will Hubert Davis put in the starting lineup for the ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 season.

North Carolina Tar Heels basketball star Caleb Wilson signs game-changing shoe deal with New Balance. Is this the right move for the shoe company? Absolutely.

What mattered in the Bears' rout of the Bills? Well, for one, plenty of good throws from Williams and Bagent. Five takeaways.