Starbucks will give all salaried workers same 2% raise
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24/7 Wall St. on MSNStarbucks CEO Is Too Cheap
Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol.
When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the corner-office switch could cost the company $130 million.
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in Illinois. Some spots are facing permanent closure while others will be converted into traditional coffeehouses at a later date, according to Niccol and the chain's website.
Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block.
Baristas have a new goal for how long it should take to get a drink into customers' hands, part of an initiative in all stores.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.
CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to Starbucks" strategy to revitalize the coffee chain.
Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.