Strive invests in GameStop through multiple ETFs and states that it has a "vested interest" in GameStop adopting a Bitcoin strategy.

GameStop evaluates a proposal to invest $5 billion in Bitcoin, aimed at transforming its financial future as a gaming sector leader.

An investor recommendation urging video game retailer GameStop Corp. (NYSE:GME) to adopt the Bitcoin (CRYPTO: BTC) standard caused cryptocurrencies themed on the company to surge on Tuesday.

The firm urged GameStop to avoid investing in other cryptos, calling Bitcoin the only “true store of value” among digital assets.

GameStop is exploring investments in alternative asset classes, including crypto and bitcoin in particular, three sources said.

GameStop has confirmed receipt of a letter from Strive Asset Management, urging the retailer to use its cash reserves to invest in Bitcoin.

GameStop (NYSE:GME) shares are pushing higher in Friday’s early trading with investors appearing to applaud rumors of a new strategy.Maximize

CEO Ryan Cohen confirmed on social media site X that he received a letter from Strive Asset Management urging the company to adopt bitcoin (BTC-USD) as a reserve asset. Cole sent the letter to Cohen on February 24,