Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

Sunday's slate on CBS kicks off with the league's celebrity game featuring former NFL stars Dez Bryant and OchoCinco ...

Former NBA veteran Michael Beasley earned the BIG3's Most Valuable Player Award for the second successive season.

Shaquille O’Neal delivered one of the funniest memories of the BIG3 playoffs when he reacted to Dwight Howard’s missed dunk.

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

NBA legend Shaquille O'Neal spends most of his time in Dallas during the offseason and made his way to the BIG3 playoffs on ...

During the recent BIG3 playoffs—the 3-on-3 basketball league founded by Ice Cube (O’Shea Jackson) and executive Jeff Kwatinetz—Shaquille O’Neal surprised many by ...

To compare oneself to Dennis Rodman could be a stretch for most players in NBA history, let alone someone outside the league.

Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...

Former Kansas State All-American Michael Beasley was selected as the BIG3 Most Valuable Player in a vote by league players ...

SHAQ x COURTSIDE BUZZ: Shaquille O’Neal says himself, Kobe Bryant, & Penny Hardaway is his all-time ‘BIG3’ & that he’s “too old” to play in Ice Cube’s league! 👀🎤 Thoughts on Shaq’s three? 🤔 Via.

What a start to the BIG3 Playoffs! There were big names and big performances through both semifinal games today, including a trio of 20-point games and two double-doubles.