Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple's latest earnings were a mixed bag, with slipping iPhone sales countered by rising revenue. Reporting after the bell ...

Apple is playing catch-up with its biggest tech peers in AI. A staggered rollout of Apple Intelligence also has meant that ...

Tim Cook highlighted record-breaking revenue of $124.3 billion for Q1 2025, a 4% year-over-year increase, driven by all-time high revenue in regions including the Americas, Europe, and Asia-Pacific.

While iPhone sales faced headwinds, Apple’s Mac and iPad segments saw significant gains. The company reported $8.99 billion ...

A deep dive into Apple Intelligence after three months of use. Explore its impact on daily life, privacy considerations, limitations, and the future of Apple's AI strategy.

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a ...

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to ...

Apple’s all-important holiday quarter was something of a mixed bag. For one, Apple posted what it called it’s “best quarter ...

Apple kicked off 2025 with a strong first quarter performance, reporting $124.3 billion in revenue, a 4% increase compared to ...

Apple reported that it earned a net income of $36.3 billion on revenues of $124.3 billion in the quarter ending December 28, ...