The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...

adidas and UK-based brand Always Do What You Should Do are launching an exciting new shoe, Country x Always Sneakers, which ...

NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...