Now who doesn’t want a fresh start? The post Lincoln Riley Announces Major NIL Changes Coming for USC appeared first on EssentiallySports.

USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

USC football finally seems to have a plan and structure under Lincoln Riley, but that begs the question: Why did it take so long to do all of this?

A lot has transpired at USC since, as evidenced by the four new faces who addressed the media after Riley: general manager Chad Bowden, linebackers coach Rob Ryan, inside receivers/tight ends coach Chad Savage and corners coach Trovon Reed. All four of those staffers have joined the program in the past month.

USC Trojans Linebackers Coach Rob Ryan Introductory Press Conference

The USC Trojans introduced new assistant coach Rob Ryan to the media on Wednesday, and he certainly made it a memorable experience. Ryan was in top form when addressing the media and went viral on social media for his over-the-top news conference.