The USC Trojans announced this weekend that they have teamed up with Fanatics and the Los Angeles sports community to help ...

Heisman Trophy winner and USC Trojans legend Reggie Bush is urging for change in college football regarding Name, Image, ...

Heisman Trophy winner and USC Trojans legend Reggie Bush is urging ... Pac-12 and NCAA off television contracts, merchandise sales and media rights. “I was broke in college,” Bush said.

Basketball legend LeBron James -- the NBA's all-time leading scorer -- is a proud dad of three children, two of whom have ...

Through three rounds of the playoff, the Big Ten leads all conferences in revenue generated by the distribution model.

Are USC and UCLA similarly disadvantaged as Washington and Oregon with their 2025 football schedules? Jon Wilner discusses ...

a serious non-serious USC football podcast. The Helium Boys return to break down the Trojans' thrilling come-from-behind, last-second 35-31 victory over Texas A&M in the Las Vegas Bowl and discuss ...

As luck would have it, during the final week of 2024, Yours Truly happened to be in “Sin City” to witness my beloved USC ...

USC star JuJu Watkins had 25 points to lead the Trojans over UConn Saturday night in ... get something back for the billions they help produce in TV and ticket revenue, merchandise sales and the like.

CNBC's Michael Ozanian on Thursday unveiled his rankings of the 75 most valuable college athletic programs in 2024. The list includes valuations ranging from around $150 million all the way up to $1.3 ...

Fans looking to watch this college basketball game will need access to the SEC Network, which they can get by using FuboTV, ...