Believe: The Untold Story Behind ‘Ted Lasso,’ the Show that Kicked Its Way Into Our Hearts” tells the story of the unlikely ...

Jeremy Egner's “Believe: The Untold Story Behind Ted Lasso, the Show that Kicked Its ... and arguments over what the “Believe” sign hanging in the locker room should look like.

It’s hard to believe that a TV show based on a series of commercials with the same punchline — an American football coach confused by the rules of soccer — could have lasted beyond an episode or two.