There’s a conspiracy theory for every significant event in history. Professional sports, for that matter, are no different.

With Super Bowl LIX officially in the books, the NFL has already started the process of looking ahead to Super Bowl LX by unveiling the logo for the game. The league almost always unveils the new ...

If you’re ready to make a way-too-early prediction about who will play in the Super Bowl next year based on the logo’s colors, good luck.

The gist of the theory is this: the colors used in the Super Bowl logo offer clues to which teams will be in the game.

The Kansas City Chiefs are going to the Super Bowl for the third time in a row. But the achievement is sour for me because of the legacy of the team’s name. The Chiefs are the only team left in ...

New Orleans artist Tahj Williams is the first person to handcraft both the Super Bowl logo and theme art.

We've all heard of color theory (deep winter speaking), but have you heard of Super Bowl color theory? The Super Bowl logo conspiracy is something entirely different, but it's all the rage among ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the colors of the Super Bowl logo happen to match at least one of the teams ...

In this undated photo provided by the NFL, shows the Super Bowl logo created by New Orleans artist Tahj 'Queen Tahj' Williams. (NFL Via AP) (AP) Black Masking Culture, which was rooted in the ...

Did the marketing minds behind the Super Bowl logo predict this year’s matchup? Not exactly.

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look back at some of the design changes.