Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...

The World’s Best Brands ranking recognizes the top brands across the globe, starting with three countries: the U.S., Brazil, ...

This pricing highlights how these brands are effectively positioning themselves within the premium segment, challenging established international players. Diipa Büller Khosla, founder of the ...

This move was part of new CEO Brian Niccol's strategy to reposition Starbucks as a premium brand. The decision to reduce promotions was also aimed at alleviating the workload on employees ...

Viva Cruises is launching a new premium brand called Viva Boutique. The European river cruise company plans to launch the first ship under the new brand on the Seine River in May 2026. The new luxury ...