In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

marketing and content partnership that solidifies NIKE, Inc. as the leader in global basketball and as the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League.

The Razorbacks women's basketball team honors the history and culture of Indigenous people at Thursday night's game ...

Kobe Bryant fans are about to get a third chance at securing two of his Nike Kobe sneakers in Los Angeles Lakers colorways.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Kiyan Anthony will arrive at college with a famous name, a basketball pedigree, a fashion brand and his own athletic ...

ASU head coach Kenny Dillingham has always had the utmost respect for long-tenured coaches such as Gundy and Utah's Kyle ...

Impact Link Nike ... basketball becomes increasingly popular. The sportswear giant announced in October that it signed a 12-year agreement with the NBA, WNBA, and NBA G League to be the exclusive ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff The 2024-25 Nike City Edition uniforms are here! Following their debut in ...

Miller is an 18-year Nike veteran and a former college basketball player. In a press release, Nike said she will be charged with growing the company’s business with athletes and leagues and help ...