The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement: to “rally the world.” Away from the new design ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.