Maori people consider tattoo art as sacred, and it is taken as an important marker of the wearer's identity. The move follows local media reports that the filters were proliferating on social media.

The word tattoo comes from the Tahitian word "Tatau" in traditional Maori society ... Unlike the modern fashion of body art, traditional Polynesian tattoos were a powerful means of communication ...

Air New Zealand will end a ban on staff having visible tattoos, in a move it says will allow staff to express cultural and individual diversity. Some New Zealanders with Maori heritage wear ...