There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.