In the meantime, the big question for data leaders is where to implement this logic. The market has split into two ...

William Parks is a Game Rant editor from the USA. Upon graduating from the University of Southern California’s School of Cinematic Arts, William entered the realm of fine arts administration, ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...