You could argue it's "normal" for Super Treasure Hunt collectibles as these are considerably rarer, but it doesn't make sense for base Mainline models. Don't buy that new Hot Wheels Ferrari if it ...

It's not long before we see what Mattel has cooked up for the 2026 Mainline series. But does that mean it's out of surprises ...

If you’ve ever been first in line to dig through a box of new stock for that elusive Treasure Hunt model, we’ve got interesting news for you. Hot Wheels, everyone’s favorite 1:64-scale custom cars, ...

The Hot Wheels Legends Tour will make a stop in Taylor, Michigan, on May 31. The winning custom ride will get a chance to compete globally for a shot at being reimagined as a Hot Wheels die-cast ...

SAN FRANCISCO (KRON) — A mysterious treasure hunt that first surfaced on a San Francisco subreddit on Tuesday has apparently come to an end. In an update posted Tuesday night the organizers ...

From the fearsome F40 to the legendary 365, the storied 312P, and the namesake LaFerrari, Hot Wheels has just pulled some prime cuts from the Ferrari catalog.

See, the Fiesta of Five Flags' old Treasure Hunt at Pensacola Beach advertised a buried treasure on Santa Rosa Island. The event began in the 1950s, and by 1971, the buried prize was valued at $2,000.

EL SEGUNDO, Calif., March 19, 2025--Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the world who want a chance to have ...

(Bethany Baker | The Salt Lake Tribune) Ian Weber, who has collected Hot Wheels his entire life, shows off the rare 1995 Treasure Hunt Series 1965 Camaro Hot Wheels car from his collection at his ...

Explore the Hot Wheels K Case in this thrilling unboxing video, featuring the exclusive Super Treasure Hunt cars. Watch as rare and unique models are revealed, showcasing standout designs and ...

Discover the excitement of unboxing the Hot Wheels B Case featuring the highly sought-after Super Treasure Hunt! This video showcases the latest cars, including rare models, from the collection.