The network celebrated the series’ new season with multiple fan activations and a Grubhub and Seamless partnership for those ...

Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...

As cable television faces continued stagnation and cord-cutting accelerates, Warner Bros. Discovery (WBD) is restructuring to ...

Find out everything we know about The Penguin Season 2, including potential cast returns and possible storylines for Oz ...

The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move comes only two years after HBO ...

Discovery’s re-rebranding of its streaming service back to HBO Max. First, the deal itself ... to describe Apple TV+’s boutique streaming strategy, they compare it to early HBO.

Do rebrand rebrands rescue or risk reputation ... It may undermine investor confidence in long-term strategy. Cleverly, HBO Max launched memes on its own backpedaling. A well-executed reversal ...

Discovery plans to clarify the rebrand for new Australian audiences, Michael Brooks, managing director for Australia and New Zealand, said the move aligns with the company’s strategy.