The marketing, advertising, and media landscapes saw remarkable transformations. However, 2025 promises to weave GenAI even ...

The Glossier CEO talks selling at Sephora, launching the new Rêve and Doux perfumes, and building a modern legacy brand.

Direct mail is one of the most impactful channels delivering — not only consistently strong return on ad spend, but also ...

Direct-to-consumer brands have shaken up the fashion industry with innovative, social-led marketing. For The Drum’s Fashion and Beauty Focus, Luke Jonas of Nest Commerce showcases the best examples.

A report by Deloitte says these companies have pivoted their M&A strategies from diversification to strengthening their core ...

Gen-Z has grown up in an era of fluid identity and culture, intersecting across various lines of ethnicity, language and ...

As Nike tries to lift itself out of a sales slump with a new chief executive on Monday, the rest of the athletic footwear ...

These brands offer premium quality materials and the highest levels of craftsmanship, without feeling the need to shout about ...

Canada Goose stock drops to IPO price on weak Chinese spending and warm winters. Potential for rebound with Chinese stimulus ...

Canada Goose pivots to a DTC model amid financial shifts, reducing wholesale revenue while focusing on improving margins and ...

Also read: Complan maker plans to invest up to ₹200 crore in direct-to-consumer brands A clear example of this shift is in the food processing industry, including sectors such as spices ...

Levi Strauss said on Wednesday it was considering a sale of its underperforming Dockers brand and forecast fourth-quarter ...