To gain a comprehensive view of post-peak performance, brands need to delve into metrics that measure engagement, ...

The RealReal explored the recent trend of paid loyalty programs and why businesses are adopting them more, using news ...

Customer satisfaction alone doesn’t guarantee loyalty; what matters is how customers value your offerings over competitors. Here are tools to gauge that loyalty.

It’s time for businesses to leverage customer feedback to improve CX, inspire brand loyalty and increase profitability ... from customer satisfaction surveys that ask a question like: How ...

From using a live answering service to personalising emails, the way you communicate can significantly influence.

We’ll explore why NPS is often misaligned with B2B needs and why B2B organizations need to look beyond NPS for a deeper ...

With 83 per cent of UAE respondents considering themselves loyal to a particular brand, people in the country achieved the highest loyalty ranking across the globe, a study showed.This year’s ...

Customer loyalty is declining—but ironically ... according to a 2020 McKinsey survey. Free loyalty program members, meanwhile, are only 30% more likely to spend on the brand after joining.