brandequity.economictimes.indiatimes on MSN10d
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...
Erving was the telegenic, genial face of two leagues during his 16-year career, carrying the ABA for five seasons and was NBA ...
HAMPTON — When the Hampton University men’s basketball team takes the floor ... The Pirates enter the season with new uniforms, a new coach and almost an entirely new roster.
One college basketball team's uniform malfunction during Thursday's game left fans puzzled. There appeared to be some ...
One college basketball team's uniform malfunction during Thursday's game left fans puzzled. There appeared to be some confusion about the school's name. Three ranked teams played their games on ...
Classic canvas kicks: Converse Chuck Taylor All Star sneakers ... AF1s were born on the basketball court. The original high-top version launched in 1982, and it was embraced by some of the ...
Vanderbilt women's basketball will be debuting new uniforms Wednesday night against Hampton, the program announced on social media. The new uniforms are white with a gold script "Vanderbilt" and ...