While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Discover the essentials of small business branding in this guide. Learn how to build a strong brand identity that resonates with your desired market.

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Promote your business on social media by cross-promoting your profiles, scheduling content, leveraging trends, keeping your branding consistent, embracing user-generated content and more.

Company branding can be a seemingly elusive business marketing concept, but the on-paper results are tangible indeed. As a result, 72% of recruiting leaders worldwide agree that employer brand ...

There are no metrics that quantify the overall music-­branding market, because it’s so multifaceted — from the multimillion-dollar advertising synch business to singer-­songwriter RAYE ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far ...

So yes, branding is about more than just a cool logo or a catchy slogan. It is about standing out and telling the world who you are and how your business is different.