A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

T.D. Mills Promotional Products was founded in 1964 and was later owned by Thomas D. Mills III. Tom and Dori Garman purchased ...

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple ...

K im Kardashian launched Skims, her shapewear brand, in 2019 after spending years dabbing other undergarments with teabags to ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

American Giant's founder said he previously thought he couldn't afford to sell a US-made T-shirt for less than $20. One now ...

Eureka Forbes Limited (“Eureka”), one of India’s leading health and hygiene brands, is proud to announce its strategic ...

Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

Mayuri Nikumbh, Head of Design at Conran Design Group’s Mumbai studio, outlines what every ambitious founder needs to know ...

L’Oréal Group has acquired haircare brand Color Wow for an undisclosed amount, subject to regulatory approvals. The move ...

This post was created in partnership with Tracksuit Key takeaways Brand building involves striking a balance between immediate business needs and long-term growth through strategic customer ...

Unilever is paying $1.5 billion (1.09 billion pounds) to buy men's personal care brand Dr Squatch from private-equity firm ...