An Apple expert suggests the company should consider launching an Amazon Fire TV Stick equivalent rather than a TV.

Its hard to even talk about a new Apple-designed TV because the company already has its Apple TV 4K streaming box. It has a ...

It’s not exactly a secret that Apple has explored the possibility of building a television. Before his death in 2011, ...

Apple's reported reconsideration of making a TV and smart home devices represents a lesson for expert Gene Munster on the ...

Apple is reportedly making significant strides in the smart home market with plans to introduce a branded television set and ...

Although Apple kept it quiet, the new MacBook Pros have QLED displays — and the Pro Display XDR could be next in line for the ...

It's been nearly 15 years since the idea was first considered, but Apple insider Mark Gurman says an Apple TV — not a ...

Apple could launch a low-cost TV streaming stick to bring its streaming services, apps, and smart home features to more ...

Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

Apple could consider working on a TV set that may arrive alongside several smart home devices that are said to be in ...

In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set.

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...