Both Kindle Paperwhite models are significantly discounted at record low prices, and your choice will depend on your individual preferences.

Black Friday deals have officially landed at Amazon, and that means it’s time to start your holiday shopping! This is one deal I’m seriously tempted to pick up for myself — Amazon’s new Kindles have seen discounts for the first time.

Black Friday is two days away, and we found discounts on Kindle e-readers, like $30 off the popular Kindle Paperwhite, you can shop right now.

The new Amazon Kindle 16GB (with lockscreen ad-supported) is the lightest and most compact (6 inches) option in the lineup and priced at just $84 after a 23% discount from its original price of $109.

We’re even seeing some of the most popular tech products reach their lowest prices of the year, including the newest Amazon Kindle e-reader. As of Nov. 26, you can get the Amazon Kindle (16 GB) for just $84.