As part of the NBA's "City Edition" program, the Lakers will debut new Lake Show uniforms during the 2024-25 season, ...

Expanding upon last season’s HemisFair origin storyline, the 2024-25 NBA City Edition theme highlights San Antonio’s ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

NEW YORK -- ON THE 28TH FLOOR of a five-star hotel in midtown Manhattan, Rob Dillingham sat at a table near a window that ...

Friday night's Washington-UCLA football game will be a formal affair, a Black-Out outing, which is something akin to black ...

Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The Texas Tech basketball team shook off a cold start and ran away ... In his first year in a Red Raider uniform, it took Darrion Williams a couple months of games before he felt comfortable ...

Scenes from the adidas x Fear of God event ... Overtime Elite as the league's eighth team. The Athletics basketball team will don uniforms and sneakers designed by Fear of God Athletics. " ...

The reigning Super Bowl MVP regularly attends both Texas Tech football and basketball games and even signed six of the Red Raiders’ athletes to an NIL deal with Adidas. On Thursday, Texas Tech ...

The team wore black uniforms and black pants to coincide with a “Witness our Dark Side” marketing campaign. The Panthers won the matchup, 25-15, in prime time during a Thursday Night Football ...

Pushing for pay parity is one way that Aotearoa's first all-female owned and coached basketball team is trying to change the narrative of women's sport. The BNZ Kāhu basketball team was recently ...