When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

Puma migrated its e-commerce ecosystem to Google Cloud earlier this year; in doing so, they’ve recorded increased average order value (AOV) thanks to improved content personalization. Google Cloud ...

In an omnichannel digital consumer world, brands must focus on moving with and not against the shifts of growing technology, but the fundamentals of brand building remain constant: understanding the ...

Consumers now expect a seamless experience throughout the pre- and post-purchase phases, requiring various fulfillment options and order transparency. Brand loyalty depends on delivering a cohesive ...

The news tracks with recent acquisitions and divestitures in the consumer goods space as companies shuffle their portfolios to maximize the areas they're winning and trim back the ones they're not.

Businesses in the consumer packaged goods (CPG) and retail sectors are confronted with a complex challenge: meeting unconstrained demand in a world where constraints are the norm. Constraints in ...

Unilever’s new supply chain initiative initially stemmed from a priority to improve OSA rates for Walmart Mexico, one of its largest customers. Given the focus, it used it as an opportunity to rethink ...

On TikTok, over half (54%) of users have bought a household product after seeing it on the platform, said Unilever (across the board, not Unilever-specific) with almost three-quarters (71%) being ...

AI is helping to deliver new levels of personalization and agility, making companies smarter and more effective in tailoring their offerings to consumers. Current use cases for AI at Estée Lauder ...

While retail has changed the way CPGs conduct regular business as marketers, there’s a lack of structure and dedicated expertise, said Rastogi. Siloed functions are impeding progress. These ...

Emily Wahl, VP of IT at ScottsMiracle-Gro, noted in a statement that they expect the solution will deliver a competitive advantage, letting them reinvent brand engagement and product education. Indeed ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.