JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car dubbed as a “woke Tesla”. The new model,

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

Photos of Jaguar's new car have been leaked online ahead of its official reveal on Tuesday night – and it's hot pink. The luxury car brand has faced a slew of controversy after it released an advert on X last month that did not feature a single car.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.

The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric vehicle leaked online Monday.