Ralph Lauren Corp. is debuting its first digital fashion line in Roblox Corp.’s virtual world, becoming the latest apparel maker to try building brand awareness in the metaverse. The company, known ...

Ralph Lauren is opening a shoppable Roblox experience with eight gender-neutral winter sportswear looks inspired by the Polo Sports line from the 1990s archive (an era currently trending for Gen Z) as ...

Even when fashion and video games seemed, in the popular imagination at least, polar opposite pursuits, players have always liked to dress up. Now, fashion in games isn’t just grand cosplay festivals ...

Though the metaverse concept has yet to fully take shape, Ralph Lauren is investing even more in platforms it perceives to be the future. In addition to its collaboration with Fortnite, the iconic ...