Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego ...

The new Lego set is inspired by the original Mindstorms and compatible with all Lego bricks. With its bright, flat cables hanging out everywhere, it may look like some retro computer cobbled together ...

I’ve been convinced Lego Smart Play is actually incredible, and all it took was some classic space jazz.

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

One of the many reasons to switch to a mechanical keyboard—besides the mustache-twirling joy in shattering the silence of a quiet office—is being able to easily customize your keyboard’s appearance: a ...

LEGO super fans see their favorite little plastic bricks everywhere. And often, they want to incorporate their favorite hobby into their everyday life in any way they can. So, why not on one’s own ...

Lego has announced at CES 2026 in Las Vegas that it will begin selling its newest intelligent 2x4 bricks from March 1, 2026. The updated brick houses which contain embedded computer technology has a ...

As a child playing with LEGO, many of us let our imaginations run wild. With licenses for characters and objects from major franchises, or just cool brick-building sets that LEGO itself designed, a ...