Demographic variables such as age, gender, income and occupation hold important clues to consumer behavior. People who share the same demographic profile usually have the same purchasing behavior. As ...

The Journal of the Operational Research Society, Vol. 56, No. 9 (Sep., 2005), pp. 1051-1062 (12 pages) This paper investigates the extent to which consumers' demographic factors influence their ...

This is a preview. Log in through your library . Abstract A macro-scale methodology for vehicle emissions estimation is described. The methodology is based on both correlations between activity level ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the company moves to significantly expand its addressable programmatic services. The tool curates addressable audiences in ...