The tool gives marketers more options when targeting audiences through its use of third-party data from enterprise data and analytics firm Acxiom and digital media and offline purchasing data service ...

Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment ...

Appealing to advertisers’ boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on their mobile devices. “One of the ...

Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be ...

NEW YORK, May 29, 2025 /PRNewswire/ -- Cadent (www.TheNewCadent.com), the predictive advertising company, today announced the availability of advanced supply category targeting within the Cadent Ad ...