In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ ...

Visual search is nothing new these days, but its application in the fashion industry may be one of its most useful manifestations. And jumping on the bandwagon is British ecommerce giant Asos, which ...

My filter for successful visual search is simple – can you take a photo of someone else’s shoes or jacket when on a busy train and find a direct replica online? Can technology negate the awkwardness ...