Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets.

Mastercard has appointed WPP to lead its media strategy, planning, and buying across more than 70 international markets.

WPP Media, formerly GroupM, has taken the global account for Mastercard, in an important win for the media arm of the ...

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global ...

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with ...

Additionally, Ogilvy has been brought on board as Mastercard’s global community management partner, with responsibility for ...

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

WPP Media has won the global media account for Mastercard in 70 markets globally. A source close to the matter told B&T the ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen's audience data that will include Nielsen's tabulation of so-called "advanced" audiences ...

Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.