Experts say fraudulent sites and ads remain a pervasive issue. "Many of the scam sites are short-lived campaigns, so it's an ongoing effort to identify new sites," Ilya Volovik, director of Recorded Future Payment Fraud Intelligence, told CBS News. "Some of the longer living scam sites change their 'sales' advertisement based on a holiday."

Of course, we've been waiting until Black Friday to stock up on essentials (we could use some new toothbrushes and recently ran out of makeup remover). But if you ask Us, the retail holiday is meant for something more — and we're not even talking about presents.

Save up to 80% on furniture, bedding, cookware and rugs from brands like Sealy, Cuisinart, DeLonghi, Hoover and more.