Apple CEO Tim Cook was in New Orleans, US, ahead of the much-anticipated Super Bowl, but it seems he managed to slip under the radar, at least at one local restaurant. In a now-viral video ...

Tim Cook was spotted grabbing a meal at a popular po'boy shop. Apple CEO Tim Cook is one of the most recognisable figures globally, but in New Orleans, he slipped under the radar with ease.

According to his Instagram bio, he is the co-founder of Exif Media, a talent management agency. He also serves as CEO.