Watkins, State Farm

State Farm signs JuJu Watkins and increases investment in women's sports
Insurance company State Farm is increasing its investment in women's sports with deals with JuJu Watkins and the Unrivaled basketball league.
JuJu Watkins secures State Farm NIL endorsement
The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.
USC Star JuJu Watkins Says Major NIL Deal Is a 'Dream Come True'
As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other events. It's worth noting that during the WNBA All-Star festivities in Arizona, Clark made a surprise appearance in a meet-and-greet event organized by the brand.
JuJu Watkins doc captures USC star's rise to fame
At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.
State Farm, JuJu Watkins link up for brand’s second NIL deal
USC G JuJu Watkins continues to expand her sponsorship portfolio, with State Farm adding her to a large stable of women’s basketball endorsers like Fever G Caitlin Clark, Storm G Jewell Loyd, Aces G Kelsey Plum and Wings G Arike Ogunbowale (not to mention leaguewide deals with the WNBA and the soon-to-launch Unrivaled).
JuJu Watkins Leaves No Doubt About Her Goal With USC
USC Trojans star JuJu Watkins is keeping her eyes on the big prize this 2024-25 college basketball season. While Watkins is making the most of the NIL system, as highlighted by her recent endorsement deal with insurance brand State Farm, it doesn't mean she's not focusing on the important task at hand.
‘Good person’ – Juju Watkins reveals Caitlin Clark’s incredible gesture after signing lucrative NIL deal
Caitlin Clark is making herself available to the next generation of women’s basketball stars. Juju Watkins has already caught the eye of LeBron James as a 19-year-old USC sophomore. And
The life advice Caitlin Clark gave JuJu Watkins
USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA Rookie of the Year Caitlin Clark.
JuJu Watkins talks choosing USC, LeBron commercial, family and more in documentary debut
If you’ve been following the story, you know that Watkins ultimately chose the other USC—the University of Southern California—and had a legendary freshman season. She became the top freshman scorer in DI history and led the Trojans to the Elite Eight for the first time since 1994—that was 30 years ago.
USC's JuJu Watkins Joins Caitlin Clark, Mahomes on State Farm with NIL Contract
Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL deal with State Farm, becoming
JuJu Watkins makes her feelings very clear on Caitlin Clark comparisons
JuJu Watkins is focusing on herself after drawing comparisons to NCAA women's basketball legend Caitlin Clark, with the USC Trojans star following in the Indiana Fever ace's footsteps
TV networks, brands alike are jockeying for a place in USC star JuJu Watkins’ story
From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned ...
How family and community lift JuJu Watkins on and off the basketball court
For USC basketball star JuJu Watkins, family and community serve as constants within the chaos. Episode two of "On the Rise: ...