During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even ...

Every year away from the pandemic seems to be a blessing to the travel app industry, which was struck with declines of up to ...

With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey.

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

Master A/B testing to optimize campaigns, increase conversions, and make smarter marketing decisions with this free guide.

Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to find alternative chatbots offering different experiences. In ...

App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering ...

App Promotion Summit Berlin 2024 is taking networking and conference planning to the next level with the launch of its event app. Designed to empower ...