Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.
Jaguar boss disappointed by 'vile hatred' over new car-free advert
The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of the car company’s new advert.The clip prompted a backlash online among some 120,
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand needs to stand out, he said.
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
CAR Magazine on MSN2h
New Jaguar cannot work. Can it?
If anything, it actually started to tarnish the brand,’ Jaguar managing director Rawdon Glover tells CAR, ...
MotorBiscuit on MSN17h
Jaguar fans are mad to the point of hissing following the brand’s refresh
Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...
AM-online3h
Jaguar rebrand sparks interest in legacy models ahead of Miami GT launch
Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...
moneycontrol.com4d
Jaguar MD Rawdon Glover defends new ad against 'vile hatred' online: 'We shouldn’t turn up like...'
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
People like Farage are not our core customer, says Jaguar boss
Credit: JaguarThe boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said ...
Jaguar will slash UK dealer network by around 75% as part of radical EV rebrand
Jaguar will slash its UK dealership network by around 75 per cent as part of its radical plans to go electric-only in ...