The question isn't whether private market pricing will improve; it's how quickly and who will lead the change.

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Entrepreneurs create businesses to capitalize on new ideas, but even the most innovative products and services can fail if managers fail to set prices that attract customers and produce profit.

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

Parcel shipping is rapidly shifting from predictable, static pricing to dynamic rates that fluctuate with demand, capacity, and customer characteristics. This shift, led by UPS and FedEx, brings ...

Learn how sportsbooks set odds. We break down odds compilation engines, from raw data ingestion and probability models to ...

Selecting the right entry pricing strategy is critical for a new business or product launch. Pricing is a primary marketing component, and what you enter the market with dictates your customers' ...

With just days to go before the nation’s first congestion toll begins in New York City, the pricing plan may have passed its final hurdle in a ruling from a U.S. district court who heard a suit from ...

Apple has made an important decision about the iPhone 18, and users are surprised.