Since then, Disneyland has restarted and paused Magic Key sales several times. The lowest-priced Imagine pass for Southern California residents tends to sell out first — sometimes with hours of going on sale. The higher-priced Magic Key passes can remain on sale for weeks or months — with the online sales window always closing without notice.

The $599 Imagine Key annual pass pays for itself in as few as four visits. The $1,749 Inspire pass can take four times as long.