The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they ...
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and CEO, will present in ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
It's been—gulp—nearly 30 years since the first Austin Powers movie. Anyone nostalgic for the mid-1990s (or, of course, the ...
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Jaguar Has A New LogoJaguar has a new brand identity. This includes a new logo and several design elements. The first all-new Jaguar EVs will ...
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