Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar has dismissed “vile hatred” in the wake of their controversial rebrand. The company said they had to do something different to get noticed and are asking fans to reserve judgment until a ...

Jaguar is buying back 2,760 I-Pace EVs from US owners due to the risk of fire. Drivers had previously been told to limit ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...