British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Ahead of its transition as an ‘electric-only’ brand, luxury carmaker Jaguar dropped its new logo with a refurbished font. The ...
A photo taken on February 6, 2013 shows the "Jaguar" emblem on a Jaguar XK 150 from 1967 on display ... Didn't James Bond ...
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...