Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically smaller customer base.”
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar's New Cars May Alienate Buyers More Than Its New Brand Identity
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is special. The panel doesn't pop out; it looks to actually bend. Bodywork, even small parts, that are meant to bend repeatedly over years of use is an incredibly daring bit of design.
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk poked fun at his competitor.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
New Jaguar ‘woke’ ad misses the moment, carmaker’s stock falls
Amber Duke and Niall Stanage react to dueling ads from carmakers Volvo and Jaguar. #jaguarad #volvoad
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs to stand out, he said.
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar Is Buying Back 2,760 Faulty I-Pace EVs Over Fire Risk
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...